United States of America: Product and Acquisition Marketing Manager

charity: water is a non-profit bringing clean and safe drinking water to people in developing nations. Since 2006, we've funded 19,819 water projects in 24 developing countries. When complete, these projects will provide clean, safe drinking water for more than 6.1 million people.

Nearly 663 million people don’t have access to clean drinking water, that's one in nine of us. Unsafe water and lack of basic sanitation cause 80% of diseases and kill more people every year than all forms of violence, including war.

The good news: there are simple solutions, from deep drilled wells to water filtration systems. And with the help of 400,000+ donors and individual fundraisers, we're forming a strong force against the water crisis. Join us.

As the Product and Acquisition Marketing Manager you’ll develop the positioning, marketing and acquisition strategy for the charity: water online donation product portfolio. As the owner of a revenue target, you’ll be responsible for driving product acquisition across marketing (email, paid social, etc.) and search (SEM & SEO). You'll also work with the product team to leverage marketing insights to drive feature enhancements within the existing product experience and new revenue-generating donation products for the organization.

RESPONSIBILITIES

• Develop positioning for each online donation product and accompanying marketing strategy to reach new target audiences.
• Implement and execute the product acquisition campaigns across paid, owned & earned including online advertising, web-site, email, paid social and SEM.
• Negotiate online media buys and optimize all paid campaigns to increase traffic, decrease costs and increase conversions by managing bids, ad copy, keyword usage and other optimization tools directly and through vendor relationships.
• Manage search engine optimization ensuring website is optimized to take advantage of most recent search engine logic.
• Analyze and report on campaign performance and isolated campaign variable effectiveness.
• Understand the addressable market by working with the audience insights team to learn the behaviors and needs of potential supporters.
• Collaborate cross functionally to test, launch and execute feature enhancements and new products.
• Build an internal communications strategy with key stakeholders to inform them of new product marketing initiatives, enhancements of existing products, the marketing plan, and the performance of the products over time.
• Set KPIs and success metrics for new and existing products. Work directly with data analytics, product and finance to measure against those, understand test results, and revenue implications for the organization.

MUST-HAVES

• Five years minimum of digital product and/or acquisition marketing experience.
• Bachelor’s degree.
• Experience in developing subscription and/or recurring purchasing/donation products preferred.
• Strong understanding of online marketing ecosystem and deep understanding of all online marketing channels (e.g. email, newsletter, social media, display, affiliate, SEM and SEO).
• Strong organization and project management skills with proven ability to plan, lead, implement and track marketing projects from concept through implementation, working with simultaneous and multiple deadlines, and within budget.
• Experience managing effective SEM campaigns utilizing Google Analytics, Google Adwords, Bing/Yahoo Adcenter and other relevant PPC search products.
• Demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment.
• Previous experience building strategic plans, and working directly with data to drive decisions.
• Strong interpersonal and communications skills with the ability to work well cross-functionally.

SKILLS

You’re a strong strategic thinker and problem solver.
You have an ability to apply conceptual strategy, brainstorm facilitation, and day-to-day directing of projects through completion. You find new and efficient ways to streamline processes and create innovative approaches to difficult problems.

You have a team ethos.
You thrive in a creative, inventive, fast-paced start-up environment, with people who are passionate about their work and mission. You’re excited to work cross-functionally with other departments.

You’re so organized, it’s embarrassing
When something doesn’t have a place, you make one for it and teach others to keep it that way. You can handle and prioritize multiple projects of various origins at once. You can turn any meeting or email thread into actionable items for multiple people. When something doesn’t have a place, you make one for it and teach others to keep it that way.

You take initiative
You see something that needs improvement and you take action. You propose solutions to problems and research subjects that will help you do your job better. You’re proactive about making sure various departments have the information they need about your projects.

You are a problem solver
You see something that needs improvement and you take action. When an issue comes up, you instantly go into problem solving mode — not panic. You’re prepared and methodical so you can propose solutions to problems on the fly. You find new and efficient ways to streamline and create processes to increase efficiency. You are analytical and you're always on the look-out for potential issues so you can tackle them before they occur.

You're an inventor and innovator.
charity: water is committed to constantly inventing new ways to connect people with the direct impact of their gifts. You thrive in a creative and inventive environments with people who are passionate about their work.

You are passionate about your work and what it means
You want to help build and nurture the organization to help us fight the world water crisis.

LOCATION

This opportunity is for those located in (or willing to re-locate to) the NYC area only.

http://www.charitywater.org/about/jobs/product-and-acquisition-marketing-manager/